The Purple Ribbon Campaign was initiated by the Women’s Action Coalition of Nova Scotia in response to the killing of 14 women in Montreal December 6, 1989, simply because they were women. The campaign has been shared with organizations across Canada, the USA and internationally. The Campaign runs from November 25 to December 10 each year, during the 16 Days of Action to Eliminate Violence Against Women.

The 16 Days of Activism Against Gender Violence is an international campaign originating from the first Women’s Global Leadership Institute sponsored by the Centre for Women’s Global Leadership, in 1991. Participants chose the dates, November 25, International Day Against Violence Against Women and December 10, International Human Rights Day, in order to symbolically link violence against women and human rights and to emphasize that such violence is a violation of human rights. This 16-day period also highlights other significant dates including November 29, International Women Human Rights Defenders Day, December 1, World AIDS Day, and December 6, which marks the Anniversary of the Montreal Massacre.

Our Purple Ribbon Campaign is run during the same period to:

  • Remember the 14 women who died in Montreal, December 6, 1989
  • Remember all women who have died violently and continue to live with abuse
  • Raise awareness of the far-reaching effects of violence against women
  • Raise funds for organizations providing direct services to abused women